I think the media is quick to sensationalize anything they can, even at the detriment of the environment, society and economy. They are a big "for profit" business after all. I spent some time finding out about the invention and I think this linked video will be the most revealing.

Kevin Costner did not invent the tech. He had vision and made it better. His passion inspired him to spend $25MM on the project. Listen closely to the first 30 seconds of the video for the bulk of information.

Watch Video In New Window